An Exhaustive Explanation of 301 Redirects for SEO
Redirects. This is the one topic that continues to evade e-commerce dev teams and online marketers. The concept is actually very simple. A redirect is a piece of code that directs traffic from one URL...
View ArticleA Caveman’s Approach to 301 Redirects for SEO
301 Redirects By definition, a permanent redirect. Use these to redirect users and search engines from old URLs to new URLs. 302 Redirects By definition, a temporary redirect. Use these when...
View ArticleToys “R” Us Redirects Toys.com to Toysrus.com
Toys "R" Us Store Front (circa 1970) The other day I saw a DomainNameWire post about Toys “R” Us redirecting its newly acquired domain, toys.com, and that toys.com had been “de-indexed” by Google. For...
View ArticleNerding Out on Expired Domains, Link Equity and SEO
On Monday, Danny Sullivan published a great post on expired domains (link). More specifically, his post discusses the link equity benefits from acquiring expired domains. For example, I have a website...
View ArticleSome Big Websites Suck at Non-WWW to WWW Redirects
Alright, folks. Today we’re going to talk about PageRank. Oh, I know. It’s dying and/or dead. Ok. Awesome. But it’s still a metric that we can use… at least a little. Like in this post, which happens...
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